Shohei Ohtani and Mike Trout are two of the biggest names in modern baseball, but MLB is also fighting for something bigger than individual stars:
attention.
Daniel Bitton explains how short-form baseball clips, huge home runs, crazy crowd reactions and viral moments can reach people who might never sit through an entire MLB game.
That’s why stars like Shohei Ohtani and Mike Trout are so valuable online. One viral baseball highlight can reach millions of casual viewers and potentially turn someone who never cared about baseball into a new fan.
So settle the bigger baseball debate:
Prime Mike Trout or Shohei Ohtani — who are you taking?
Follow @Daniel for more on clipping, viral marketing, creator campaigns and the attention economy.
#shoheiohtani #miketrout #mlb #clipping #kpop
